omen Sanctuary

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We developed a global experiential roll out for Omen, as part of their "Peak Humanity" campaign, called Omen Sanctuary - a wonderland, made just for players. Discover a world of delights, destined to appeal to the peak human in you. We developed an open world IRL video game-sque experience that has moments of gamification and seamless product testing and displays scattered throughout.

The design team was tasked to build out the Global Experiential Playbook for this campaign. Integrating the brand colors and patterns with in the materials, layout, and form factors of the design. We developed a design strategy and system that allows all the components of the experience act as a kit of parts for each region to select from. Thoughtfully designed for both the concept and the brand.

Giant Spoon Team:

Design Director: Annie Chen
Designer: Katie Merrilees

Junior Designer: Anthony Milano

Senior Art Director: Tiberiu Sirbu

Senior Copywriter: Travis Broyles

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